Atlas Copco is a world leader in the compressed air market looking to complement its communication strategy with interactive, application-oriented sales support tools. 3D visualisation, virtual environments are an ideal way to let potential customers see the possible applications of any product. By taking a tour through a virtual hospital, potential clients can see the value of Atlas Copco as a partner. This multi-lingual tool does not target a ‘passive’ recipient, but offers viewers the possibility to participate – interactively – in the communication process.
The Atlas Copco virtual hospital app is built in HTML5, a technology which foresees a lot of possibilities and interactivity. It also seamlessly works in Showpad. Instead of merely including PDF files in Showpad, a lot of our clients are looking for more interactive content. HTML5 allows us to propose state-of-the-art 3D visualisation and animation to enrich the sales rep’s experience in Showpad.
At this year’s Showpad SAM Excellence Awards, the Virtual Hospital we created won the award for ‘Most Creative Graphical Experience’.
Interesting project? CONTACT ELLEN