New corporate identity

Marketing communications for a new brand

Pneumatech is a global manufacturer of compressed air and gas drying and filtration equipment. Vintage was asked to assist with a communication strategy to promote the new brand’s identity, both internally and externally.

Pure air. Pure gas.

Vintage went back to basics, and studied the brand as it stood. The brand name was already clear and the company had a clearly defined area of business in compressed gases (including air). To emphasise these, Vintage suggested the tagline ‘Pure air. Pure gas’, to be combined with a new brand logo. Vintage designed a whole new set of sales support and communication tools, internal and external, to support the new brand identity.

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