Sales meetings are an essential part of any B2B company’s internal calendar. Product, marketing and sales personnel need regular opportunities to align on business strategies, share information and insights, generate new ideas and improve sales forecasting. In these socially distanced times, a tailor-made Virtual Sales Conference is the ideal way to keep your teams motivated and on track.
Did you know that Vintage Productions was a pioneer in the development of interactive brochures? With more and more people choosing to read e-books on their tablet or browse an electronic version of their daily newspaper, it’s no surprise that we are now seeing a dramatic increase in demand for digital brochures and catalogues as well. In the B2B world, they are quickly replacing their printed counterparts. Readily available on the internet as well as numerous devices and sales platforms, our i-brochures are an essential in our clients’ sales toolkits.
Imagine being stopped in your tracks by eye-catching images and sequences, enhanced with the right visual effects, perfectly synced with a compelling, dynamic soundtrack. No, it’s not the Oscars. It’s your new (potentially award-winning) corporate or product movie. And it starts at Vintage with a team of experienced motion designers with the skills to create the “wow effect” you want.
This week (21 February) we celebrate International Mother Language Day – a UNESCO-approved initiative to promote cultural diversity and multilingualism which has been observed since 2000. These days, linguistic diversity is a natural part of the B2B business environment. And with a massive increase in digital communications, it is easier than ever to achieve wider international sales by speaking your customer’s language.
Good copy is an essential driving force for your B2B sales campaign. Working in harmony with the right image, a well-crafted animation or the right interactive content, an appealing headline and a memorable slogan will ‘hook’ your target customers and persuade them to click further.
Social media marketing is an essential in any company’s sales strategy. This is especially true at a time when opportunities for physical events and sales meetings are severely curtailed. In today’s circumstances, social media can provide extra exposure, generate leads and drive traffic to your website. At Vintage, we help our clients to take full advantage of this powerful resource by planning an effective calendar for their campaign, creating and publishing the right content to create appetite for their products and following up the response.
While we expect a gradual return to normality in 2021, there’s still a long way to go, with no clear picture of what the ‘new normal’ will look like. The Covid-19 pandemic has amplified the use of online communication tools in B2B marketing and sales processes and, in many cases, has shown them to be more efficient and effective than their physical equivalents. It is unlikely that this trend will suddenly stop or be reversed. “Go digital!”