Don’t play hide and seek: SEO only generates leads when it is a continuous effort
In the digitalised B2B market, it is vital for companies that online search engines show customers the way to their website. Search engine optimisation (SEO) can help with that. Yet, it is still far too often overlooked, or poorly executed. Many – wrongly – consider it to be a one-time deal. However, once the initial effort is done, a website still requires regular maintenance to keep its search engine ranking high.
Are you speaking the language of your customers? Offering multilingual content generates sales
English is the most used corporate language throughout the world. In a globalised, multilingual European society, the use of English is a common denominator for businesspeople. The same is true for the biggest globaliser of all: the internet.
Are you first in mind of your target audience? A new, fresh identity helps you to be remembered
Company branding is much more than using your logo as your letterhead. A clear and consistent identity and an appealing message raise brand awareness and stick your name in your customer’s mind. At Vintage we see branding as a whole concept that puts your company name out there and makes you stand out, whether you need optimisation of your brand or whether you need it created from scratch.
Vintage will sponsor this year’s Showpad Transform conference
Looking back at a successful appearance at Transform 2019 – where we were awarded with two prestigious SAM trophees – Vintage Productions will also sponsor this year’s sales enablement conference and will be present to showcase our multitude of capabilities and state-of-the-art, innovative tools. Amongst them is the virtualisation of products, environments and fairs – a future-proof business that became essential during the ongoing pandemic. Showpad Transform will also go completely virtual in 2020.
Online learning: the ‘new normal’ for school and work?
The new school year starts today in Belgium in physical classrooms. However, with the COVID-19 pandemic remaining volatile, we cannot predict how long this will last. Fortunately, experiences with online learning over the past few months have been largely positive, making it possible for education to continue at home. B2B companies are also recognising that online training is a great way to help their employees build knowledge anywhere, anytime.
System integration: building bridges to make your workflow easier
Many of you are already familiar with Vintage’s expertise in developing business-critical and interactive tools and applications. But what about clients who already have multiple applications and websites in place? The good news is that, as well as building new platforms, we specialise in integrating them with the existing setup in order to streamline our clients’ workflows and save them time and costs.
Every post can generate leads: How often do you update your social media channels?
B2B companies are now also more and more aware of the high impact that social media have if they want to grow their business and generate new leads. Social media are therefore rapidly evolving to a standard and necessary tool in B2B marketing. However, many companies are still not making optimum use of these valuable platforms.