The new ZB 100-250 VSD.
In September 2015 Atlas Copco set out to launch a new product, the ZB 100-250 VSD. Mainly used in wastewater applications, the ZB is a low pressure blower, built on proven technology. The product would be launched at an event during the Weftec fair in Chicago, USA as well as in Europe. Atlas Copco asked Vintage to work out a concept for this launch as well as a complete communication mix based on the same message.
Clean water, Swedish reliability
Vintage came up with a concept which focuses on the reliability of the new ZB as well as on the application it is mainly used for: wastewater treatment. Also emphasizing the Swedish heritage of Atlas Copco, the proposed tagline was: Clean water, Swedish reliability. The accompanying 3D visual shows the ZB made up out of water, set in a Swedish landscape. For the launch itself a variety of integrated tools were created: posters, banners, a leaflet, an ileaflet and a launch presentation programmed in HTML5. This presentation features a 3D intro animation as well as 3D product animations highlighting the different components of the ZB.
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