Traditionally, accessories are presented in printed catalogues. Hundreds of pages full of detailed product information, compatibility charts, measurements and images. That’s indeed how Bobcat used to do it. They approached us to come up with a more attractive and interactive approach.
Our idea was to create a Bobcat world, divided into the 7 markets which were used in the Bobcat communication:
- Construction & demolition
- Grading and levelling
- Roadwork, recycling and cleaning
- Lifting & handling
- Snow removal
In these vertical markets, telescopic handlers, compact excavators and compact loaders are used, each with their own set of accessories.
Organising location shootings to see the products in action in their specific environments would require a lot of logistics, planning, requesting approvals and coordination. It goes without saying that this all comes with a high cost. Creating virtual settings and virtual machines proved to be the perfect solution! In combination with product images of the actual accessories, all information was bundled into an intuitive, easy to use, multilingual application.
Let’s be honest, the moment a catalogue is printed, it’s already outdated. The ‘Bobcat World of Attachments’ app is linked to the Bobcat accessory database. Whenever new information is added into the database, it is pushed to the application and the user can download it whenever it suits him/her.
Interested in a similar app? CONTACT STIJN