Mitutoyo specializes in measuring instruments and metrological technology. Mitutoyo Benelux has showrooms in Belgium and the Netherlands and offers a wide range of products. Every year the company is present at a number of important fairs among which the Technishow in Utrecht in March. Mitutoyo reached out to Vintage to support them at the fair with a service video which was to be shown at the booth.
The service offering
The topic for the requested video was Mitutoyo’s extended service offering. An analogue brochure was already created and now a digital version was required for the event. Vintage created a video highlighting the local service team, helpdesk, trainings, maintenance and calibration by making use of existing imagery and adding animated parts. The video was used at the fair as well as internally at Mitutoyo.
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