Otokar Europe – trade shows
Although the Turkish mother-company can claim 50 years of experience, Otokar Europe is still a relatively new player on a European level. Fairs and trade shows throughout Europe present an important opportunity for clear marketing communications on the corporate message and about the features and benefits of products. Vintage was asked to help with the preparation of the booths for two important European trade fairs.
UITP Geneva & RDA Cologne
UITP in Geneva is visited by politicians and decision-makers from all over the world. In 2013, Otokar Europe’s corporate message and 50th anniversary theme were perfectly integrated into the design of the booth. The 2013 RDA Workshop in Cologne focused on Tourism. The booth concept was inspired by tourism and a holiday feeling. Vintage helped to integrate the corporate message and product information on the booth walls. Meanwhile, the 50th anniversary theme was turned into a screensaver animation.
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