Why use infographics?

Infographics are becoming more and more popular which is not surprising given their ability to portray all types of information in a clear and efficient manner. Though, they have been around for centuries1, digital media and particularly the internet made them more popular because they allow ever so busy people to get information in an efficient way and to share it in just one click. Infographics are now a staple in both B2B and B2C marketing and have proved efficient. Our infographic, below, illustrates this by showing why it is relevant to use infographics in your digital marketing strategy.

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