Good copy is an essential driving force for your B2B sales campaign. Working in harmony with the right image, a well-crafted animation or the right interactive content, an appealing headline and a memorable slogan will ‘hook’ your target customers and persuade them to click further.
Social media marketing is an essential in any company’s sales strategy. This is especially true at a time when opportunities for physical events and sales meetings are severely curtailed. In today’s circumstances, social media can provide extra exposure, generate leads and drive traffic to your website. At Vintage, we help our clients to take full advantage of this powerful resource by planning an effective calendar for their campaign, creating and publishing the right content to create appetite for their products and following up the response.
While we expect a gradual return to normality in 2021, there’s still a long way to go, with no clear picture of what the ‘new normal’ will look like. The Covid-19 pandemic has amplified the use of online communication tools in B2B marketing and sales processes and, in many cases, has shown them to be more efficient and effective than their physical equivalents. It is unlikely that this trend will suddenly stop or be reversed. “Go digital!”
Vintage made a partial return to the ‘old normal’ at the start of 2021 by welcoming back Gunther Thienpont as our new Creative Director. Gunther previously worked at Vintage for 12 years and, following a 13-year ‘intermezzo’, is now once again responsible for Vintage’s creative output. “The Vintage way of creating communication stayed in my blood,” he says, “because I still believe that it’s the best way!”
Not too long ago, product information and market knowledge in B2B sectors belonged to sellers. If a customer needed help, he had to reach out and salespeople could provide him with a solution fit to his challenge. Back then, the first contact between a salesperson and a customer happened at the very beginning of the sales process. But times change.
Last week, Atlas Copco Rental organised a Virtual Event which was developed by Vintage and proved to be a success! In this interview, Atlas Copco Rental’s Marketing Manager Kris Herremans shares how he experienced the event.
The first e-mail was sent by American computer programmer Ray Tomlinson in 1971 and included nothing more than a short and simple character string. Meanwhile, e-mail has become a common daily communication tool for about 3 billion people around the world. Taking this reach into account, e-mail is not only an efficient means of informative messaging, but it also proves to be an effective sales and marketing tool for B2B companies.