Having an attractive public website and effective (digital) sales tools is essential, but there are other communication means that complement your B2B marketing strategy and help your company grow. As part of our core business, we set up and maintain Google Ads and social media advertising campaigns to help generate leads and sales for our clients.
For a long time, B2B marketers were suspicious about the relevance of Google Ads (known as Google AdWords until 2018) for their market. Today, there is considerable evidence that Google Ads is one of the best ways to help grow a B2B business. Google Ads campaigns deliver immediate impressions and results. They can also be clearly monitored and easily adjusted where necessary. Companies that set up Google Ads campaigns prove to be highly visible and the campaigns make it possible to remarket people who have visited a website without leaving their contact details.
At Vintage, we help our clients to set up Google Ads campaigns with a clear target. We assist them with defining the right keywords and installing landing pages and contact forms that create a user-friendly customer journey. We also support them with full tracking and monitoring that results in clear reports.
Social media advertising
Social media usage is one of the most popular online activities. In 2019, an estimated 2.95 billion people were using social media worldwide, a number that is projected to increase to almost 3.43 billion in 2023*. While most social media users do not intend to purchase anything, advertising on social media works to amplify your B2B sales and marketing simply because of the amount of time that people spend online. In numerous surveys, B2B companies state that they now consider social media to be a powerful marketing channel. As a result, a growing number of companies are using social media specifically to promote their products and services and to generate leads.
At Vintage, we help our clients to install and maintain a social media content calendar, keep all their channels updated, boost specific posts in order to multiply the amount of views and clicks in a cost-efficient way, and target the right audiences as they advertise products and services.