For more than 15 years, Vintage has focused heavily on staying ahead of current and future trends in 3D virtualisation. What started as a one-person task has now grown into a team of eight highly skilled 3D artists. They have one overriding goal: the creation of 3D views and animations that serve as valuable, cost-efficient support tools in the hands of our clients’ sales teams.
When you look at their screens, you might see creative objects on a technical drawing board one day or, on another, the beginnings of an award-winning movie. Vintage’s 3D team is fully dedicated to virtualising and animating our clients’ products in the right settings to showcase their benefits and features. Why 3D? Because it’s cost-efficient, supports the sales process and everything is possible! We asked two of our 3D artists, Pieter Vandenbulcke and Simon Denes, to tell us more.
What do you like most about your job as a 3D artist?
Simon: “To start from scratch and create anything I want, with no boundaries.”
Pieter: “To a certain extent, you also create new life. It’s nice to develop characters and make them live.”
Why did you decide to study 3D?
Pieter: “Actually, I initially trained in printing, but I quickly switched to 3D. With 3D virtualisation, you can keep on growing. You can and need to learn and evolve every day. I do this by following useful blogs and reading specialist magazines. That’s how we at Vintage stay up to date with the most recent, state-of-the-art technologies. For me, 3D is a passion that goes far beyond working hours.”
Does it require specialist skills?
Pieter: “For sure. It brings together creative design with lots of technical and architectural insights. You need to be well equipped in all of these areas.”
For our clients, what is the advantage of having a 3D model?
Simon: “A traditional photograph is static with a fixed angle and setting, whereas a 3D model can be rotated as you wish and can be integrated easily into different environments. The same settings can be re-used for more than one product. For some of our clients, it’s logistically much more cost-efficient to create a 3D tool than having to transport big products to a studio or fair. We can easily develop a virtual store or showroom, or an attractive 3D animation, that catches the eye.”
Pieter: “3D also serves other marketing purposes: We can show products in the optimal setting to highlight their strengths. We can even present products that, in reality, don’t exist yet. With 3D, we can fully support our client’s sales story in the way they prefer. And the same 3D models can be used for technical and sales training.”
Once I heard a photographer say that 3D can never match the nuances of a picture, such as shading.
Pieter: (laughs) “That’s not true. Creating photorealistic 3D is definitely possible. An added benefit of 3D is the ability to create things that can’t be created in reality. But of course, you need to make sure that they are realistic and believable. And actually, I would like to turn it around: Out of experience, at photo and video shootings, I regularly hear that certain positions, or lighting or reflection, can’t be recorded. Well, in 3D, everything is possible. Even showing the interior workings of an engine or machine. I wouldn’t know how to photograph that.”