The Covid-19 pandemic has disrupted planning for sales events and trade fairs worldwide. Many physical trade shows that were postponed until the end of this year or early 2021 will need to be rescheduled again. As the second wave of the virus sweeps the world and countries find themselves in various degrees of lockdown, possibilities for physical fairs and face-to-face sales are extremely limited. And there is no clear view on when this situation will improve.
Developing an understandable presentation that continuously holds the attention isn’t as easy as 1, 2, 3. Making a message become top of mind of a larger public requires a well-thought storyline supported by clear visuals, graphics and/or videos. It can be created in various ways ranging from a traditional PowerPoint presentation to an interactive, fully animated video experience. However, regardless of topic or communication tool, it is key to ‘present’ your story as a ‘present’ to your audience.
In recent months, many B2B sales teams had to make the switch from working in an office space – or being on the road – to working remotely. Internal salespeople lost proximity to their colleagues and to their sales coach. For outside sales professionals, the switch not only meant working in a different environment, their job description changed altogether. Because of this, companies have to support their sales teams in the best way possible to make remote selling a success.
In a B2B world, having close personal contact with your clients is key. What better way to reach out to your customers than by sending them a unique Christmas/New Year’s message?
On October 1st and 2nd, despite all the current COVID-19 restrictions, Showpad gathered more than 1.700 sales and marketing professionals from all over the world for the largest sales enablement event of the year: Transform 2020. As a physical event was not possible, like the 2019 edition in London and Chicago Showpad chose to go virtual instead.
In the digitalised B2B market, it is vital for companies that online search engines show customers the way to their website. Search engine optimisation (SEO) can help with that. Yet, it is still far too often overlooked, or poorly executed. Many – wrongly – consider it to be a one-time deal. However, once the initial effort is done, a website still requires regular maintenance to keep its search engine ranking high.
English is the most used corporate language throughout the world. In a globalised, multilingual European society, the use of English is a common denominator for businesspeople. The same is true for the biggest globaliser of all: the internet.