Vintage made a partial return to the ‘old normal’ at the start of 2021 by welcoming back Gunther Thienpont as our new Creative Director. Gunther previously worked at Vintage for 12 years and, following a 13-year ‘intermezzo’, is now once again responsible for Vintage’s creative output. “The Vintage way of creating communication stayed in my blood,” he says, “because I still believe that it’s the best way!”
Not too long ago, product information and market knowledge in B2B sectors belonged to sellers. If a customer needed help, he had to reach out and salespeople could provide him with a solution fit to his challenge. Back then, the first contact between a salesperson and a customer happened at the very beginning of the sales process. But times change.
Last week, Atlas Copco Rental organised a Virtual Event which was developed by Vintage and proved to be a success! In this interview, Atlas Copco Rental’s Marketing Manager Kris Herremans shares how he experienced the event.
The first e-mail was sent by American computer programmer Ray Tomlinson in 1971 and included nothing more than a short and simple character string. Meanwhile, e-mail has become a common daily communication tool for about 3 billion people around the world. Taking this reach into account, e-mail is not only an efficient means of informative messaging, but it also proves to be an effective sales and marketing tool for B2B companies.
The Covid-19 pandemic has disrupted planning for sales events and trade fairs worldwide. Many physical trade shows that were postponed until the end of this year or early 2021 will need to be rescheduled again. As the second wave of the virus sweeps the world and countries find themselves in various degrees of lockdown, possibilities for physical fairs and face-to-face sales are extremely limited. And there is no clear view on when this situation will improve.
Developing an understandable presentation that continuously holds the attention isn’t as easy as 1, 2, 3. Making a message become top of mind of a larger public requires a well-thought storyline supported by clear visuals, graphics and/or videos. It can be created in various ways ranging from a traditional PowerPoint presentation to an interactive, fully animated video experience. However, regardless of topic or communication tool, it is key to ‘present’ your story as a ‘present’ to your audience.
In recent months, many B2B sales teams had to make the switch from working in an office space – or being on the road – to working remotely. Internal salespeople lost proximity to their colleagues and to their sales coach. For outside sales professionals, the switch not only meant working in a different environment, their job description changed altogether. Because of this, companies have to support their sales teams in the best way possible to make remote selling a success.