In recent months, many B2B sales teams had to make the switch from working in an office space – or being on the road – to working remotely. Internal salespeople lost proximity to their colleagues and to their sales coach. For outside sales professionals, the switch not only meant working in a different environment, their job description changed altogether. Because of this, companies have to support their sales teams in the best way possible to make remote selling a success.
In a B2B world, having close personal contact with your clients is key. What better way to reach out to your customers than by sending them a unique Christmas/New Year’s message?
On October 1st and 2nd, despite all the current COVID-19 restrictions, Showpad gathered more than 1.700 sales and marketing professionals from all over the world for the largest sales enablement event of the year: Transform 2020. As a physical event was not possible, like the 2019 edition in London and Chicago Showpad chose to go virtual instead.
In the digitalised B2B market, it is vital for companies that online search engines show customers the way to their website. Search engine optimisation (SEO) can help with that. Yet, it is still far too often overlooked, or poorly executed. Many – wrongly – consider it to be a one-time deal. However, once the initial effort is done, a website still requires regular maintenance to keep its search engine ranking high.
English is the most used corporate language throughout the world. In a globalised, multilingual European society, the use of English is a common denominator for businesspeople. The same is true for the biggest globaliser of all: the internet.
Company branding is much more than using your logo as your letterhead. A clear and consistent identity and an appealing message raise brand awareness and stick your name in your customer’s mind. At Vintage we see branding as a whole concept that puts your company name out there and makes you stand out, whether you need optimisation of your brand or whether you need it created from scratch.
Looking back at a successful appearance at Transform 2019 – where we were awarded with two prestigious SAM trophees – Vintage Productions will also sponsor this year’s sales enablement conference and will be present to showcase our multitude of capabilities and state-of-the-art, innovative tools. Amongst them is the virtualisation of products, environments and fairs – a future-proof business that became essential during the ongoing pandemic. Showpad Transform will also go completely virtual in 2020.